Ross_Hawkins 

a work in progress

_strategy

Brand strategy and guidelines
Purpose discovery  
New brand introduction_Seoul
Investor decks


_creative

T Line
ab ra ca dab ra
Electric_San Francisco

_collaboration

CHPT3_NYC
Barbour
Team GB_Tokyo
Freitag_Zurich


_campaigns

Crew  Nation
B  Corp
I’m Getting On


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P009 → Barbour x Brompton




Brompton collaborated with British lifestyle brand, Barbour to create a 2022 capsule collection. This included a limited edition bike, luggage and clothing which combine the design ethos of Brompton and Barbour into each product.
City brand (Brompton) meets great outdoors brand (Barbour). Playing with these juxtapositions, themes of weekending and out-of-office escapes bring contemporary city styling to a traditional great outdoors setting.

Strategy, creative direction, production and distribution by Brompton. I led the creative team through the process, sold in the vision to both Brompton and Barbour marketing teams, and controlled budget and timelines to ensure creative delivery for the two brands across multiple touchpoints. Achieved swift sell out in key target markets and high level of PR coverage in hard to reach titles.