Ross_Hawkins 

a work in progress

_strategy

Brand strategy and guidelines
Purpose discovery  
New brand introduction_Seoul
Investor decks


_creative

T Line
ab ra ca dab ra
Electric_San Francisco

_collaboration

CHPT3_NYC
Barbour
Team GB_Tokyo
Freitag_Zurich


_campaigns

Crew  Nation
B  Corp
I’m Getting On


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P003 → New brand introduction





When can a bike brand become a fashion brand? And if it does, what is its essence? And how do you take that essence and position it with relevance in South Korea?

Working with a licenscing partner to bring to life what the Brompton brand could look like in the world of apparel. Sold in premier department stores Shinsage and Hyundai in Seoul. As well as being comercially successful in it’s own right, this project looks to accelerate brand awareness in a key target market. 

Alongside the apparel lead at Brompton I developed the brand framework and principles that the licensing partner were to work to, as well as signing off the inaugral range along with marketing strategy and tactical plan.