P007 → Electric Launch USA
Shot in the hazy days of the first two months of 2020. Creative direction and on the ground production of film and photography, collaborating between UK and US crews, local talent, and local market requirements.
I worked with our local New York office to scale up their creative ambition and demonstrate the high production values that can be acheived from a 3 day shoot. Working directly with the US VP of Marketing for Brompton to develop the brief, then bringing the creative and art direction from the inhouse creative team in London, and working with an onboarded production partner to deliver Brompton Electric launch content for local market, alongside social librabry and evergreen assets for the upcoming store launch in San Francisco.
The hills of San Francisco. If an Electric bike can help flatten them, then the city opens up.
But the city is sill constrained by space. A compact, folding electric bike, that can be taken anywhere, is a game changer.
Performance underpinned by Formula 1 engineering.
Fun at all times.