P008 → CHPT3 X Brompton
The fourth collaboration with ex. pro cyclist David Millar and his brand CHPT3 (previous campaigns
in Girona, Hong Kong, London) . A commercially successful franchise that pushed Brompton on both product design and creative positioning.
Made by the people behind the two brands and the communities of riders that make it special.
Thematically linked to CHPT3’s Unfollow concept.
It’s time celebrate off line life. Get out on bike, meet up with friends, go for a ride. Connect with real people and real places.
Brompton x CHPT3 exemplifies this – now on its 4th edition the bike has seen communities of riders grow up around it, in cities globally.
Brompton led strategy, creative, production and distribution. I worked directly with David Millar, The Knight Ryders, Brompton product design team, Brompton inhouse creative and external creative video agency to define brief/budget/creative direction and production process to deliver full 360 set of product launch assets across all digital, retail and advertising.
SOLD OUT.