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011 → FREITAG x Brompton




We just put a new spin on backpacks. 
Brompton collaborated with Swiss sustainable bag brand, FREITAG to make a backpack for the bike from the famous recycled truck tarp. Working directly with the creative Freitag team, and shot on location between Zurich and London to bring alive a genuine partnership on product, strategy, creative and retail.

I was the brand and creative lead for Brompton with this project - working collaboratively with the Freitag creative team to come up with a creative concept that would resonate with both audiences. Developed a creative process that allowed us to work quickly between Zurich and London and create content across the two locations with different production partners but worked seamlessly together. 

Delivered record year for P&A sales at Brompton and contributed to brand awareness uplift in DACH region alongside appeal with hard to reach consumers.