Ross_Hawkins 

a work in progress

_strategy

Brand strategy and guidelines
Purpose discovery  
New brand introduction_Seoul
Investor decks


_creative

T Line
ab ra ca dab ra
Electric_San Francisco

_collaboration

CHPT3_NYC
Barbour
Team GB_Tokyo
Freitag_Zurich


_campaigns

Crew  Nation
B  Corp
I’m Getting On


About
Email

P002 → Purpose discovery




What do we mean by purpose? And why does it matter? A single organising principle is potent for a brand. It might be to try and change the world. It might not be. Brompton believes it can change cities and make things better. 

Through engagement with the entire company, through workshops, deep dive interviews, 7 generation analyis, we uncovered the purpose. This became the anchor for for all future work and decision making. 

We interviewed customers about what Brompton meant to them. We brought together the entire company at an event, for all staff, where we shared our vision to bring our purpose to life, underpinned by new company values and commercial ambition to double the size of the company within 5 years (spoiler - this was achieved in 3.5 years).