0012 → Crew Nation
A direct response to one of the many challenges brought about by the pandemic. Crew Nation, the charity arm of events company Live Nation connected with Brompton to work on set of unique bikes, designed by global musical artists. A completely new technique was rapidly researched and tested by Brompton design and operations team, which allowed more intracate and detailed designs than ever before.
The response from artists was overwhelming, and a real highlight to work with such an incredible range of musical talents.
Auctioned off and raising over $150000 for events crew workers unable to work throught the pandemic, and raising awareness for the cause. Coverage registered
over 7 billion PR reach.
I was Brand and Creative lead through this fast paced, agile project working cross functionally between product design/ manufacturing operations and marketing. Developed new ways of working with creative team and external creative partners to ensure we could deliver the on product design work required by all the artists (who we worked directly with) and all the necessary assets to launch and capture attention for marketing and the auction platform itself. Set budget, timeline and project requirements out and tracked through to delivery.
Radiohead//
Dinosaur Jr.//
Khruangbin//
LCD Soundsystem//