P005 → T Line
Ultralight.
Titanium.
The T Line was conceived to lift the Brompton feeling to a new plane, engineered with a lightness unlike anything you’ve experienced – at least, not yet.
In the pursuit of lightweight performance, we’ve taken the best of the Brompton experience and amplified it with the
power of titanium.
New product launch, available globally, via D2C channels only and positioned as highly exclusive. Exceeded sales performance in Y1 by 40%.
The role I played in this was full nose to tail brand and creative direction. From very early stage collaboration with product and design teams to define the product proposition, target audience and headline creative throught, right through to directing internal creative team, external creative agenies and partners to deliver full suite of launch creative.
Other worldly lightness brought to life through a hero film and suite of (high performing) digital ads.
Underpinned by story telling around true product innovation, R&D and craftmanship.
A bike so advanced we built a new factory for it. Shot on location at Brompton Sheffield, a purpose built titanium fabrication facility.