P014 → I’m Getting On
Brompton collaborated on a campaign with creative partner Antidote and Taylor Wessing Portrait Prize-winning photographer Spencer Murphy on a campaign to challenge ageism in advertising and the outdoor industry. Awarded with TFL Diversity in advertising award.
Whether you’re getting on your bike
for the first time in decades, or you’re a long-term lover of cycling, Brompton
means freedom - opening up the magic of this magnificent city. Unfold your
Brompton, get on and go, age becomes immaterial.
‘Getting on’ is a call to arms for
everyone who believes in this freedom (who wouldn’t?), inspiring and enabling
urban mobility for all. Invented in London, made in London, perfect for
enjoying and discovering everything that London has to offer.
Being fit and healthy, body and mind,
regardless of your age.
Brompton users are proud to be getting
on. Getting on the bike that can take them anywhere they want, whenever and
with whoever.
It’s time for the over 55’s to own ‘getting on’
as a badge of honour and a power for good.